Modcloth.com, a vintage clothing website, has grown substantially in the last year. I personally, have purchased over 6 items in the last 6 months and participate in their twitter contests every monday. (#fundaymonday) They engage with their followers by tweeting directly to them, being personal can do so much more for your business.
One instance that demonstrates how careful you need to be with your business is Kim Kardashian and her bling-phone. People can publish anything about your business and in-turn affect your sales. Kim Kardashian threatened a company that "blings" out phones via twitter by saying if they didn't return her phone soon enough she would expose their name.
Social media is giving itself a big name in todays generation. People are creating jobs for themselves through tweeting and making it too!
At my position in Reeve Union we promoted our Reeve Bloggers by creating a poster after a photo shoot I had with them. It was a lot of fun and I'm proud of the work we did, in turn the bloggers have had more followers now. If you've seen this poster around Reeve, I did it! :)
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