"Great Advertising"

What makes great advertising?

The breakdown of positions that should be held in an advertising team


                                                             > Art Director > Non Verbal Ad Design
Creative Team > Creative Director
                                                             > Copy Writer > Verbal Message


Next, you can see how the audience can take your message

1 Informational              
   Avoidance or Removal


2 Transformational                        
    Positive Reinforcement for Rewards


3 Boom
    Gets Attention NOW!


Options 1 and 3 often fail to resonate with the audience or stick with them.

All of this adds up to great advertising. If everyone does their job and properly advertising for their company or product will be effective.