I found this site while looking through the pros and cons of broadcast media.
These SWOT (Strengths Weaknesses Opportunities and Threats) analyses are great for viewing positive and negative parts to your company that are internal and external.
Your strengths and weaknesses are something that is internal to your company. It derives from you. You can control these things and make them better or worse. Opportunities and threats come from outside the company, like a competitor and satisfied or unsatisfied customers.
85% of all brand purchases are made by women. Check this out - I found it very interesting.
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